How Digital Assistants are Changing Our Interaction with Media?
Digital assistants have become an inherent part of our everyday lives- from Siri, to Google Assistant. These assistants can be incorporated in smart devices like iPhones, iPads, tablets and laptops. Scientists are conducting intensive research in the field of AI to mimic human intelligence. There are many devices created to respond to human commands. This intelligence is created by scientists with cognitive learning and problem-solving. It has made its debut in the fields of computer science, medicine, film, and media, military and defence system, intelligent devices and robotics. Personalized service in the media and entertainment industry is used as a potent tool for extension of brand identity and ability to drive business. It is a powerful input for target marketing. Personalization of content helps in the integration process.
Home entertainment has also transformed with the introduction of AI. You can now engage with their personal assistants like Siri, Google Assistant, Cortana, and Alexa. AI has literally made it easy to track and analyze the watching patterns of millions of audiences from around the globe. Major DTH providers are offer set-top boxes with AI Home Assistant. The Assistant offers 95% accuracy on translating voice commands. This assistant can also help you to check you the major best DTH offers available. Data scientists are using AI mainly to analyse the data of viewers of TV shows and to identify customer behaviour patterns.
Its main features include schedule management, information on weather and traffic and control of IoT powered devices at home. These devices use AI assistant services like Amazon’s Echo and Google Home. You can use your AI assistant to make a video call on your TV screen connected to the device. AI is also incorporated for programmatic TV Ads based on the duration of previously watched ads, preference of ads watched, and ads skipped. You can give voice commands to Alexa to choose DTH channel list on your smartphone. To avail online DTH recharge, just click on the recharge section on the app.
Digital smart assistants aid in discovering custom content. Video streaming apps are using AI to transform the entertainment industry. We are amazed at the smart recommendations of videos specially customized to you. All the suggestions are driven by AI. These platforms use AI to track pre-watched shows, searched content to create a custom recommendation of shows. AI is revolutionizing next-generation TV and video viewing.
Entertainment platforms are transforming from a ‘watch-only’ medium to being fully interactive. Intelligent machine learning techniques suggests targeted advertisements based on their watching patterns. AI is evolving into an automated intelligent medium that aims at reducing cost and maximizing results simultaneously.