Instagram has emerged to be a powerful social media platform for businesses as well as individuals. Every Instagram post has the potential of reaching millions of users across diverse demographics. A great way to position your product/ brand is by using the relevant hashtags for your product/ brand.
You can hire professional support to market effectively through Instagram, Facebook, etc. As the best digital marketing company in Gurgaon, Korra offers 360-degree digital marketing services.
Here are four effective strategies to use Instagram for business marketing:
Set a Goal
Consider these key factors while formulating a marketing strategy:
- Set a clear vision
- Strategize
- Post consistently
- Study your audience
- Create a custom style by using fonts, filters, etc.
You can reach your Instagram marketing goals by incorporating these simple steps. Always showcase the bestseller products and brands on your official Instagram page. Engage with your audience consistently and focus on building a community. Be consistent with your posting habits on Instagram. Share insider stories of company culture and values. Filter out the niche audience and advertise to the potential customers. Reward your loyal customers by giving them coupons and discounts. You can hire Korra, the best digital marketing company in Gurgaon to research hashtags and manage social media accounts for your business.
Write a Catchy Bio
Always mention the link in bio when you are posting an IG post or story on your business account. The customers can directly visit the website by clicking the CTA link in the bio.
Profile Photo
Set a profile photo to represent your brand/ business to the audience. People can identify you with the logo and your profile photo. You can select either of these three for a profile photo:
- Logo
- Logomark (the logo, minus any words)
- Mascot
Useful Content
When you work towards creating engaging content to connect with your audience. You will be surprised to know that 95 million photos and videos are shared with more than 500 million Instagram users every day. Invest quality time and resources to create engaging content for your followers. Consider these tips to create engaging and powerful content:
- Include behind the scenes content
- User-generated content
- Post about product demos
- Share the facts and features
- Post some funny scenes/ bloopers
- Re-post customer stories
- Schedule regular IG takeovers with your brand ambassadors
You can accomplish your Instagram marketing goals by incorporating these strategies for your social media business account.
