Social media is constantly transforming to provide different ways to connect and interact with others. Especially for businesses, this means, that they have to constantly evolve and adapt to the new technology, apps, etc. Instagram has launched very successful video sharing features like IGTV and stories. Their latest launch of Reels is quite similar to IG stories. Just like Instagram stories, Reels can be an effective strategy to connect with potential customers. Reels can be tagged with creative and unique hashtags, locations, etc.
If you are a new business owner and planning to start an Instagram page and grow your following with Korra Worldwide Advertising Pvt. Ltd., the best digital marketing services in Delhi. At Korra, you get a dedicated account manager and social media manager for your social media handles. If you are new to Instagram for Business and using the Reels feature, check out these helpful tips:
Schedule Your Posts
The first reason to use Instagram Stories is that fascinating posts aren’t the only means of increasing engagement with your followers. Your posts should consistently encourage followers to engage by checking your Instagram Bio for the latest posts and useful information. Instagram Stories allow you to post frequently as an engagement strategy, to stay top of mind for your audience.
Diversify Your Social Media Marketing Strategy
You can diversify your content to increase your fan following and grow your audience. A good reason to use IG Stories is that it is a new feature on an existing platform. If you already have an Instagram account and audience, you can simply diversify your content with the resources you already have. Additionally, storytelling is a better way to connect with your followers.
Link CTA in Bio
Another great feature of the Instagram stories is that you can post it on your page or create an IGTV video. You can then post that story as a regular Instagram post, with a caption, filter, and location. Not only is this a great way to repurpose content, but it is also a way to test content before putting it into your profile. If you want your customers to take some action like buying your product, mention ‘link in bio’ on your stories.
Deliver Value to Your Audience
For business pages, it takes much planning and effort to create a piece of content. But Instagram Stories are a fun and interactive way to engage with your audience. You don’t have to go for rigorous planning to accomplish the same. For example, a Chef can create short IG recipe stories while showcasing a sponsored product and then provide the link of the product to prepare that recipe. Creative IG stories are designed to get much traffic than ordinary ones.
These are some effective ways to leverage on Instagram Reels feature for your business.
