Millennials seem to love connecting through videos rather than words. Based on the concept of Snapchat, Instagram Stories has gained a greater user base ever since its launch. IG stories can be used as a potent tool by businesses and brands to engage with their followers. Instagram stories can be an effective way to connect with potential customers. Instagram stories can be tagged with creative and unique hashtags, locations, etc.
If you are a new business owner and planning to start an Instagram page and grow your following, hire a digital marketing agency like Korra Worldwide Advertising Pvt. Ltd.
At Korra, you get a dedicated account manager and social media manager for your social media handles. Get a leading SEO company in India like Korra to improve your page rankings on Google. If you have created your new business account on Instagram, check tips to start using IG stories:
Engage with Your Audience
The first reason to use Instagram Stories is that fascinating posts aren’t the only means of increasing engagement with your followers. Your posts should consistently encourage followers to engage by checking your Instagram Bio for the latest posts and useful information. Instagram Stories allow you to post frequently as an engagement strategy, to stay top of mind for your audience.
Experiment with Content
You can diversify your content to increase your fan following and grow your audience. A good reason to use IG Stories is that it is a new feature on an existing platform. If you already have an Instagram account and audience, you can simply diversify your content with the resources you already have. Additionally, storytelling is a better way to connect with your followers.
Provide CTA in Bio
Another great feature of the Instagram stories is that you can post it on your page or create an IGTV video. You can then post that story as a regular Instagram post, with a caption, filter, and location. Not only is this a great way to repurpose content, but it is also a way to test content before putting it into your profile. If you want your customers to take some action like buying your product, mention ‘link in bio’ on your stories.
For business pages, it takes much planning and effort to create a piece of content. But Instagram Stories are a fun and interactive way to engage with your audience. You don’t have to go for rigorous planning to accomplish the same. For example, a Chef can create short IG recipe stories while showcasing a sponsored product and then provide the link of the product to prepare that recipe. Creative IG stories are designed to get much traffic than ordinary ones.
As a business profile, don’t forget to check the weekly insights and statistics that will help you to monitor your progress.