How Artificial Intelligence is Transforming Media & Advertising Industry?
Technology is evolving at a faster pace in today’s world. Artificial Intelligence is no more unchartered territory. AI has already made an entry in the film and entertainment industry, visual design, post-production, e-commerce customer service, etc. AI is influencing the media and advertising industry in the following ways:
A bulk of data work is dedicated to audience understanding which enables the creation of personalized entertainment. AI-driven audience insights help in business strategy, marketing, and content creation. Machine learning can help you to tag an image or archive a text for a better search experience. Machine learning models deliver the most relevant content to the target customers to keep them engaged. Personalized service in the media and entertainment industry is used as a potent tool for the extension of brand identity and the ability to drive business. Personalization of content will create integration across media like digital video and television. Digital assistants aid in the discovery of relevant content.
Media and entertainment platforms are changing from ‘watch-only’ to a fully interactive medium. Data scientists are using AI to analyse the data of viewers of TV shows, to identify customer behaviour patterns. Intelligent machine learning techniques are deployed to suggest targeted advertisements based on their watching patterns. TV channels are collaborating with DTH platforms like Dish TV to create customer advertisements. You can check the DTH new connection price on the Dish TV app or website.
AI is often used for immersive virtual reality experience. AI-powered writing assistants help authors and writers to create content pieces and stories for various social-media, print media, and other platforms. It is often used to derive insights on customer engagement, performance statistics of your Instagram or Facebook for business profile. It is also used for retrieving data through social media optimization.
AI is creating a significant change in the media landscape. It is influencing the ways that audiences discover and engage with content. It has been constantly changing both audience behaviour as well as the creative process of developing media and advertisement content.
Software like Pippa enables podcasters and live broadcasters to insert ads into their offerings, using AI to identify the ideal ad content. Another example is Jaak, which uses blockchain technology, which helps the content producers to identify where, when, and who streamed their videos. Tech tycoons like IBM are using the AI system, Watson, to create video trailers comprising the most significant moments in a movie.
Video subscription platforms are using Meson, AI-powered workflow management, and scheduling applications to create custom recommendations. This intelligent machine learning system analyses 125 million hours of TV shows and movies watched on these platforms, to predict the shows that will attract the user’s interest. Google uses AI to intelligently position ads to a potential customer. For example, dog food appears on a pet-related website, but a KFC advertisement will not appear on a site for vegetarians.
These are some of the ways AI is creating a powerful impact on the media and entertainment industry through innovation and modern scientific technology.