The entire world is connected online more than ever. No matter you run a brick and mortar business or an online business, having an online presence never hurts. In fact, it helps to connect with new potential customers and grow your business. As a new online start-up or business enterprise, it can seem confusing with so many social media platforms. However, Facebook remains the leading social media platform for digital marketing of products and services.
As a part of digital marketing services, Facebook ads can add value to your business. Aside from email marketing, flawless web design, SEO, and organic social media, Facebook ads are a great way to reach out to millions if not billions of people.
If you want your Facebook ads to stand out, you can hire a digital advertising agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. for social media marketing. A dedicated social media manager will take care of your social media handles, engage with your customers, and grow your audience. Check out the key reasons why you should resort to Facebook Advertising for your business:
Accurate Insights & Analytics
Facebook gives you detailed reports and analytics about the performance of your ads. You will never have to guess or make your assumptions about what’s working and what isn’t. Instead of having to determine your conversion rates and other social metrics, you can track it with Ads Manager. You will be provided with metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. Gain insight on things like clicks, conversions, and even sales. Avail the best of digital marketing services with Facebook ad manager. A digital advertising agency in Gurgaon like Korra can help you achieve your social media marketing goals.
Identifying Your Audience
You can target based interests, behaviours, demographics, age ranges, connections, locations, or languages. You can even target your competitors’ fans. The targeting capabilities can dig deeper than any other platform, and you can layer them and combine them to make sure you are eliminating users who are not your target market. The audience quality determines the number of potential customers which results in sales. Use Facebook ads to target potential customers who will buy your product instead of randomly targeting the audience.
CTA Specific Ads
The act of creating an ad on Facebook is much simpler than you think. It guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget. You can customize the ad based on what you are trying to accomplish. Facebook refers to these as “objectives.” Whether you want post engagement, website clicks, page likes, or something else entirely, you can create an ad-based around that.
If you are running a business page, you might not be aware that only the tiniest fraction of your followers see what you post. It may sound extreme, but it’s completely true. Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds, while giving more preference to personal feeds. This reduces the effectiveness of a Facebook business page post to convert the viewers to potential customers.
Introduce Loyalty Benefits
Remarketing is another way of reaching your target audience because users who have visited your website in the past will see your ad. The first-time people see your business on Facebook or your website, they probably glance at it and don’t go any further. In the future, if they see your ad again, it gives you a higher chance of converting those people. Repetition is the key thing that determines the effectiveness of an ad. People need to see your brand anywhere from three to seven times before they proceed to purchase your product/ service.
That is made possible because Facebook’s CTR is steadily increasing due to its improved advertising tools. Due to the constant improvements in targeting capabilities and creativity, business owners can effectively target audiences they want to reach an affordable cost.
In exchange for a minimal cost you pay to run a Facebook ad, you can specifically target only the people you want. However, you should set aside a budget for testing and trial of your Facebook ads. These ads need to be tweaked and modified for better performance.
Reap More Leads
Once you find your audience that converts the fastest, you can reach out to people who are just like them by using Facebook’s “lookalike audiences.” This feature allows you to take a custom audience and use Facebook to find similar people who are most likely to purchase the product/ service that you are offering.
A customized CTA button allows the customer to make a purchase or Wishlist a product while checking it online. Almost all digital ads have a CTA button that will take your audience to the desired destination, like your website. A custom CTA leads people when you want them to go and browse your products eventually leading to sales. This can also help the users to look for more information before making a purchase decision. The current available CTA buttons include Book Now, Apply Now, Contact Us, Sign Up, Download, and Learn More.
Facebook ads are a great and effective way to reach out and connect with a larger pool of audience. Now, that you know the advantages, switch to Facebook ads to expand your business.