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After Facebook acquired Instagram, businesses are shifting towards using Instagram. It is not only a unique platform for connecting with a greater set of audience but also a very effective platform. IG stories can be used as a potent tool by businesses and brands to engage with their followers. Instagram stories can be an effective […]
Digital marketing, as explained earlier, is an integral part of the contemporary marketing mix. All those looking to make the most of their marketing presence can look at different ways to leverage their online presence. The idea behind digital marketing is to touch upon target segments beyond geographical locations. The best part of targeting prospective […]
During the lockdown, a lot of companies started working remotely and from home. As the customers were online, engagement through social media and other online platforms increased considerably during last year. This season witnessed customers converted to loyal customers for different brands. Remote working offers environmental benefits, operational cost-savings, and work/life balance. If you are […]
Contemporary Marketing is More Than Just ‘Selling’ Pundits would agree that marketing in the modern day and age is more than just selling goods and/or services. Those who have been associated with marketing are aware of the fact that the concept of marketing goes well beyond buying and selling products. Today, marketing is more about […]