Arts & Entertainment

Key Insights into the Emergence of Smart Assistants in Everyday Life

In the fast-paced world that we live in today, technology is changing every month. We see the launch of new and more advanced electronic gadgets every week. You can experience artificial intelligence in the everyday walk of life. Whether you ask Google Assistant to help you with the weather updates or instruct Siri to set an alarm, you can have these smart assistants to help you. If you are someone fascinated by artificial intelligence and virtual reality, check out these interesting facts:

Custom Content Recommendation

A bulk of data work is dedicated to audience understanding which enables the creation of personalized entertainment. AI-driven audience insights help in business strategy, marketing, and content creation. Machine learning can help you to tag an image or archive a text for a better search experience. Machine learning models deliver the most relevant content to the target customers to keep them engaged. Personalized service in the media and entertainment industry is used as a potent tool for the extension of brand identity and the ability to drive business. Personalization of content will create integration across media like digital video and television. Digital assistants aid in the discovery of relevant content. You can connect Amazon Alexa to your Dish smart setup box.

Interactive Entertainment

Media and entertainment platforms are changing from ‘watch-only’ to a fully interactive medium. Data scientists are using AI to analyse the data of viewers of TV shows, to identify customer behaviour patterns. Intelligent machine learning techniques are deployed to suggest targeted advertisements based on their watching patterns. TV channels are collaborating with DTH platforms like Dish TV to create customer advertisements.

360° Virtual Reality

AI is often used for immersive virtual reality experience. AI-powered writing assistants help authors and writers to create content pieces and stories for various social-media, print media, and other platforms. It is often used to derive insights on customer engagement, performance statistics of your Instagram or Facebook for business profile. It is also used for retrieving data through social media optimization.

Smart Data Mining

AI is creating a significant change in the media landscape. It is influencing the ways that audiences discover and engage with content. It has been constantly changing both audience behaviour as well as the creative process of developing media and advertisement content.

Software like Pippa enables podcasters and live broadcasters to insert ads into their offerings, using AI to identify the ideal ad content. Tech tycoons like IBM are using the AI system, Watson, to create video trailers comprising the most significant moments in a movie.

Video subscription platforms are using Meson, AI-powered workflow management, and scheduling applications to create custom recommendations. This intelligent machine learning system analyses 125 million hours of TV shows and movies watched on these platforms, to predict the shows that will attract the user’s interest. Google uses AI to intelligently position ads to a potential customer.

The technology used in smart assistants will continue evolving and we will experience many advanced forms in the coming years.

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