There has been a rise in the popularity and demand for original content-based apps. Gone are the days when people would just watch re-makes of movies. The scene of visual marketing was completely changed by Over-the-Top (OTT) media.
Online streaming apps have seen significant growth in the user base in India. More people prefer to consume such content because it has better user-centric context and better relatability because of the native language of the audience.
Some OTT apps are focusing on curating custom content in regional languages to cater to a diverse audience base amongst the niche segment. We have listed the leading OTT apps loved by Indian audience:
Watcho is an OTT platform that you can download on iOS or Android devices. Watch original content, premium web series, movies, short films, and much more in any language of your choice like Kannada, Malayalam, Telugu, Tamil, and more. Browse your favourite genres like comedy, horror, romance, thriller, and much more. Some popular shows on Watcho are Jokeistan, Love Crisis, Look I Can Cook with Shipra Khanna, and hundred others. Download this app and subscribe to the premium original content. You can also enjoy regional web series and movies on this app.
As a regional South Indian OTT platform, Sun NXT focuses on creating content exclusively in four regional languages Tamil, Telegu, Kannada, and Malayalam. As a subscription-based service, Sun NXT offers a large number of movies and live streaming of TV channels. The best part about such apps is the availability of native content in languages that is relatable to the audience and they love consuming content in a language they understand.
An on-demand video streaming platform, Hoichoi was launched in 2017. Owned and maintained by SVF Entertainment Pvt Ltd, they focus only on Bengali exclusive content. You can watch original shows, movies, and tv series on this platform. You can also listen to Bengali songs non-stop. However, you have to subscribe to their paid version to get ad-free content.
They have two plans: Rs 799 for 1 year and Rs 2399 for 3 years. They are running limited period offers on both these plans at an offer price of Rs 399 and Rs 999 respectively.
This OTT video service, operated by PCCW Media, is based out of Hong Kong. Viu airs Asian dramas, original shows, anime, and entertainment news. With over 20 million users worldwide, they have a lot of originals targeted around the Indian fanbase. Viu offers its content in multiple regional languages for their customers. Viu has three subscription plans: Rs 99 for 2 months, Rs. 299 for 6 months, Rs. 599 for 12 months.
A Star Network online streaming service, Hotstar offers movies, shows, and sports on its platform. If you want to watch IPL or English Premier League, Hotstar is your platform. They also have a host of original shows like On Air, Son of Abish, Sarabhai vs Sarabhai. They also own the official distribution of Game of Thrones in India. Hotstar has a monthly subscription of Rs.199 and a yearly subscription of Rs. 999. You can watch popular series like Masterchef Australia on Hotstar.
There are many other OTT apps like Voot, Alt Balaji, Zee 5 that offers great original content. If you love watching exclusive original content, you will love having these apps on your phone.