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Digital marketing, as explained earlier, is an integral part of the contemporary marketing mix. All those looking to make the most of their marketing presence can look at different ways to leverage their online presence. The idea behind digital marketing is to touch upon target segments beyond geographical locations. The best part of targeting prospective […]
It goes without saying that video has become the preferred medium of corporate communication in recent times. Not just corporate communication, but campaigns are also being driven by videos. Viewers and audiences are looking at video as a means to convey the message in a way that’s both fun-filled and engaging. Digital marketing agencies in […]
The online content creation industry has witnessed some significant changes in the pattern of online content consumption. The online audience does not want plain, bland, long and tasteless pieces of content. They want something that is of interest to them. Also, the marketers are looking for crisper pieces of content in order to capture the […]
Online is the new normal, isn’t it? Think of anything and the first thing you will think of is going online. Contemporary brands are doing whatever they possibly can in order to leverage their online presence. Well, online is the way to go because that is where the audience is. Most of us spend 50% […]