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Digital Marketing

How to Create an Effective Social Media Marketing Strategy for Better Audience Engagement?

The marketing approach for a small start-up or organization varies greatly as compared to MSE. However, in both the cases, digital marketing is mandatory.

To help you achieve your social media goals, you can hire a social media advertising agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. You will get a dedicated social media manager who will manage all your social media handles at Korra.

Korra Worldwide Advertising Pvt. Ltd. is a digital marketing company offering a 360° digital marketing solution for your product/ service. If you haven’t yet created a social media marketing strategy for your organization, it is time to plan out one.

New businesses have taken on social media to reach out to a greater group of customers. As more and more people are going online, even traditional businesses are embracing the transition to social media marketing.

If you are a small business looking to expand your business by taking advantage of social media marketing, hire a social media advertising agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. It is one of the best digital marketing companies in India with a portfolio of domestic and international clients.

At Korra, you get a dedicated social media manager to manage and grow your social media presence. Influencer marketing is an effective strategy for small business to market their product/ service to the customers. You can also choose an influencer to promote your product or have a designated brand ambassador to do the same. A brand ambassador or a social media influencer promoting your products becomes more attractive to the end consumers.

Check out our tips of digital marketing and social media marketing strategies:

Choose a Primary Platform

You don’t need to have a presence in all the social media platforms on the planet to reach out to more customers. Not all social media platforms are valuable when it comes to reaching your target audience. Different businesses attract different people; who actively use and prefer different platforms. Identify your niche and choose your preferred platform.

It’s important, then, that you figure out who you’re trying to reach on social media and where they can be found. You need to understand the profile and buyer personas of your target audiences. Once you’ve identified this, you can choose the primary social media platform for promotion and marketing.

Brand USP

Buyer personas help you to determine your brand voice. Needless to say, to attract and engage the right people, it needs to be created with those people in mind. When determining your brand voice, consider these points:

How do they talk?

What terminology do they use and understand?

What is their educational background?

Does your voice fit your offerings?

After analysing the same, you can curate your signature brand voice which can be used to reach your target audience.

Digital Marketing Goals

Be specific with your social media marketing goals. This is where an experienced social media manager can help you achieve it. You want to set clearly laid out goals that you can accomplish within a set period of time. Additionally, your objectives should be backed by a plan, which will make success achievable.

Be Consistent with Posting

Whether your primary social media platform is YouTube, Facebook, or Instagram, you have to plan out your posts ahead of time. Random posts that lack consistency will end up losing followers from your page. You need to plan and be consistent in producing content and posting it at a scheduled time. You can download various free scheduling apps available online for automatic posting of content at a specified time.

Research Competitor’s Social Handles

Check out what similar businesses with the same customer bases are doing. You can avoid the trial and error process by learning from the mistakes your competitors are making. Check out their audience pool and what strategies they are adapting to reach out to more people online.

Be Creative with Your Content

Visuals are a powerful way of communicating with your audience. Using sight, we collect information, adopt opinions, develop feelings, and decide on the appropriate action to take in response to what we’ve seen. By using high-quality imagery and videos, you can leverage the power of sight for a better result. You can provide information about your business, products, or services.

Engage Courteously with Audience

People appreciate brands that are accessible and appreciative of their supporters. Be that kind of brand by engaging with your followers.

Show personal interest by asking them to share their opinions, likes, dislikes, preferences, and so forth. You can have a social media executive to take care of the same. Make use of more interactive features such as Facebook Watch Party and Instagram Live. Find creative ways in your approach to connecting with your audience.

Connect on a Practical Level

Strike a balance between promotion posts and general content. You don’t need to make every post a sales pitch in the caption or even a link to your online store. Too much promotion can end up losing your followers and potential customers.

While promotion is appropriate in some cases, the majority of your posts should be relatable in day-to-day life scenarios. If you can successfully create an emotional connection of the audience with your product/ service, you will end up gaining a loyal customer.

Whether you are a small or big enterprise, having a solid social media marketing strategy will help you reach out to more people.

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