Now Tech Titans have started to take AR technology seriously

There has been an incredible growth in the number of companies, which are focusing on the augmented reality mobile application development. The Venture Reality Fund’s AR industry landscape report noticed a growth of 60% in the AR technology acceptance in the second quarter of 2017. The startup investment company also spotted 150 companies, which were focusing on augmented reality mobile app development in the second quarter, this year.

The venture funding company also discovered that this small boost came up because of the significant growth in the release of new AR tools by the key players of the industry during the first quarter of 2017.

Tech titans like Microsoft and Facebook are now offering the best of the supports in terms of crafting AR content for those who are interested in AR mobile application development. They are providing developers with the ability to easily make available their AR app creations to their audience.

The supports by giants of the industry have created a smoother pipeline to AR and further encourage businesses focusing on investing and developers bringing in innovations in the AR app world.

Let’s see what supports are provided by companies like Microsoft, Apple and Facebook for the AR focused mobile app development.

  • Microsoft was the first mover, which created the ground to educate the market about potentials of the augmented reality mobile app capabilities. Though the distribution for the development kit was quite limited, company’s HoloLens has been proved to be the leader in the AR market. There were 16% developers creating HoloLens based apps in 2017. It’s a clear growth of 7% from 2016.
  • Apple too has provided its AR kit termed as ARKit, which encourages developers who are looking for tools and technology to rapidly build AR applications. The development framework, ARKit, lets developers easily build apps for iOS platform and experience these apps on iPhone and iPad. Although, there is no immediate impact of ARKit on consumers, but we will see some notable ARKit-contributed changes in the AR market in near future.
  • Here, Facebook is making a difference in the AR world with its Camera Effects Platform. Launched in April 2017, the Facebook’s platform makes the development of stickers and 3D masks easier than ever before. These things can be overlaid onto photos and videos on the Facebook’s portfolio of apps.

The technology of augmented reality is advancing with every passing day. Thanks to the leading tech companies like Microsoft, Apple, and Facebook, which have now started to take AR related market quite seriously and are providing the best of the supports for high-level, high quality, and professional-looking AR mobile app development projects.

Author Bio. :-  Sofia is a digital marketing expert in Rapidsoft Technologies, a leading ERP Software  development Company which provides Software for Education, Automation, Construction and Finance across the global. She loves to write on latest mobile trends, mobile technologies, startups and enterprises.

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