Reasons to Use WordPress For Your Small Business Website

Your website serves as the digital showcase for your business. If it does not look appealing, loads quickly or even has a mobile version, customers will continue to walk. However, when it comes to designing and developing a website, most of these small business owners think they may not have all the bells and associations that larger businesses have. But that is not true. Because? Get to know WordPress.

WordPress is a free platform that feeds the back of your site. It’s commonly referred to as a content management system because of its ability to allow you to easily create and organize all the pages and media you upload on your site.When it comes time to deal with the technical aspects of a digital marketing strategy, one decision every business owner needs to make is in relation to the site’s implementation: after all, should it be created in WordPress or on another platform?

Creating website in WordPress is very simple

One of the great advantages of creating website in WordPress is that the learning curve of this platform is very short. In short, anyone can learn quickly how to create a website and later how to customize it and add new functions. In addition, as it is the most popular platform currently, there are millions of tutorials on the Internet teaching from basic functions to other highly complex, facilitating the learning work of those who use WordPress.

The possibilities of customization are endless

Creating website in WordPress, besides easy, is also highly customizable. One advantage that this platform has over others is that virtually anything is possible within WordPress.

Virtual store? It’s possible. Landing pages? It is also. Customize the look and functions of each page? Responsive design? Integration with Facebook, YouTube and other networks? Everything allowed within WordPress. As the platform is open source, any company with a good programmer (or someone who understands programming) can customize the service and build the site from scratch, just the way you want it. 

Very easy and practical content management

One of the difficulties of putting a website to work on the Internet is that few people understand programming, SEO and other subjects related to the functioning of a page. That way, you get the impression that it takes a computer genius to manage your site. In WordPress, things work differently. The management panels of this platform are very simple and intuitive, without requiring any programming knowledge to, for example, write an article. Once the website is up, it’s very simple to keep it running and keep producing content for it! 

Support for plug-ins and themes of all kinds

One information that anyone interested in having an internet site needs to know is that your page will probably need plugins or themes to achieve the result you expect. Plugins are small single-function tools that are installed on your site and allow the page manager to have some facilities at their job. Some plug-ins – whether free or not – allow your page to perform better on Google, load faster, or even support Facebook comments, for example.

Already themes are sets of author and non-author plug-ins and codes that reshape WordPress for your site and allow your page to perform a number of specific functions designed for your business. As the community of developers around WordPress is very active and competent, there are a multitude of plug-ins and themes with the most diverse performances waiting to make your site the best.

Saving on websites

Anyone who has ever tried to create a website for your business knows that such action can cost in the pocket if the right partners are not by your side. There are a lot of tools out there that say it’s possible to “create a website for free” but you run out of self-control, poorly positioned on Google and no extra features, needing to pay a monthly fee to get all that.

In WordPress, things do not work that way. All of the advantages we mention here come for free, and if you need to pay any extra plug-ins or themes, this amount is paid in one single opportunity, with no monthly fees. The economy is excellent and the result is far superior!

It has possibility of several types of users

A larger site may have several people in charge. But not everyone can administer the entire site, so WordPress offers different “charges”. Someone who can only add content, but cannot change the content of others? Author! Someone who can control all content, edit and delete stuff? Editor! Someone who can have complete control over the site and system? Administrator! There is a “charge” for each of your needs, for sure.

It’s easy to organize content in it

That’s where the cat jumps: there are only a few types of content on blogs (basically it lives on posts). On websites, you need to add other types of more specific content. WordPress already offers a lot of native organization (posts, pages, sub-pages, categories, tags, list of super complete links) and needing more developer can add. So, it is easy to organize all the information on the site.

Conclusion

Anyone who has ever tried to create a website for your business knows that such action can cost in the pocket if the right partners are not by your side. There are a lot of tools out there that say it’s possible to “create a website for free” but you run out of self-control, poorly positioned on Google and no extra features, needing to pay a monthly fee to get all that.

In WordPress, things do not work that way. All of the advantages mentioned here come for free, and if you need to pay any extra plug-ins or themes, this amount is paid in one single opportunity, with no monthly fees, except for the fees of web design agency Dubai. The economy is excellent and the result is far superior! Now that you’ve seen so many advantages to creating a website in WordPress, you cannot develop your page on another platform, right? If this text was helpful to you, share it on your social networks and help your friends stay within the best digital tools!

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