It goes without saying that the attention span of an average online user is going South with each passing day. According to reports, an average online user spends less than two minutes on the website. In case the content on the website doesn’t end up stoking the flames of his preference, he’ll leave the website and start searching for something that is of interest to him.
So, in order to retain the attention of your online audience, you need to create small and crisp capsules of information that can be consumed within a minute or two by the visitors. The idea is to provide them with a gist of the matter. Get in touch with any leading creative agency in Gurgaon as Korra Worldwide Advertising and you will know the importance of micro content.
Here is why micro content is considered the essence of digital marketing:
Micro Content Grabs Attention
The good thing about micro content is that it is powerful and crisp enough to grab the viewer’s attention. Think of a Facebook post or a Twitter feed; doesn’t a Facebook post that is crisp, look luring? Well, of course it does, because it is short and to the point, and can be consumed within no time.
Digital marketing agencies in Gurgaon keep looking out for bits and pieces of valuable information that can be used to create interesting anecdotes for brand promotion and product placement. The idea is to attract as many eyeballs as possible with the relevant information and micro content helps you achieve just that.
Micro Content is Easy to Consume
Consuming tiny bits and pieces of information is definitely an exciting thing to undertake. Not only, can it be consumed within a minute or two but also tends to stay with you for a considerable amount of time. Take this for an example, a video snippet giving a sneak-peek into the latest model of your favourite smartphone, will stay in your mind for a long time.
Micro Content is Interactive
Yes, that is the best part of putting micro content to use. The moment you see a Facebook post about your favourite brand, there is every chance that you will comment your views (in case you like it). It also gives you a medium to voice your concern, if and when the product or service in question is not up to the mark. So, it won’t be wrong to say that micro content helps generate interesting conversations and feedback.
Easy to Prepare, Upload and Share
Yes, micro content is your best bet if you are planning to upload multiple posts during the day. Preparing such posts won’t take much time and these can be put in the pipeline and upload whenever you want them to go live. Digital marketing agencies in Gurgaon handle multiple clients and upload countless Facebook and Linkedin posts in a day. All of these can be uploaded at regular intervals. This means the cycle of information will never cease.
If you happen to be searching for a reliable digital marketing company in Gurgaon, Korra Worldwide Advertising is to the name to reckon when it comes to marketing campaigns and brand promotion.